Targeted · 10 Aug – 10 Sep

Airport run promo

15% up to $12 for airport regulars in MIA, MCO, TPA

Live
CodeAIRPORT15
Redemptions1,204
Spent$8,640
ROI4.2×

Redemptions

1,204

14.2%vs last week

Incremental rides

1,610

11.4%vs last week

Against a 5% holdout

Cost per acquisition

$5.37

6.2%vs last week

Return on spend

4.2×

3.1%vs last week

Budget pacing

48.0% of budget consumed with 10 Sep as the end date

$8,640

of $18,000

Daily burn

$1,424

Days remaining

2

Projected spend

$22,788

Forecast overrun

None — pacing 8.9% under

Daily performance

Redemptions, rides driven and spend

Redemptions spike on Friday and Saturday, exactly as designed. The 23 Aug peak coincided with the push notification sent at 16:00 — that single send drove 604 redemptions.

Configuration

Code
AIRPORT15
Type
Targeted
Discount
15% up to $12
Audience
Airport regulars
Cities
MIA, MCO, TPA
Starts
10 Aug
Ends
10 Sep
Budget
$18,000
Max uses per rider
3
Minimum fare
$8
Stacking
Not permitted
Holdout
5%

Channels

How riders are finding this offer

  • Push notification3,120
    64.7%
  • In-app banner1,180
    24.5%
  • Email412
    8.5%
  • Organic / word of mouth108
    2.3%

Abuse controls

  • Blocked attempts412
  • Duplicate devices88 blocked
  • Fraud score threshold0.72
  • Codes leaked publiclyNone detected