Loyalty & referrals
Rewards
Tiers, referral credit and the wallet balance the platform owes riders — the cheapest growth channel Epic Rides has.
Credit outstanding$284K
Referrals converted9,840
Referral CAC$8.20
Platinum riders30,700
Credit issued MTD
$218K
8.4%vs last week
Credit redeemed MTD
$168K
9.1%vs last week
Redemption rate77%
Referrals converted
9,840
14.8%vs last week
34% of all new rider signups
Referral CAC
$8.20
6.4%vs last week
Against $14.60 blended paid CAC
Credit lifecycle
Issued, redeemed and expired each month
77% of issued credit is redeemed and 8.7% expires unused — a real cost saving, but also a sign that the 90-day expiry is catching riders who intended to use it.
Referral funnel
Invite sent through to a second ride
Invites sent84,200100.0%
Across app share and SMS
Invite opened38,40045.6%
−54.4% drop-off from invites sent
Account created14,12016.8%
−63.2% drop-off from invite opened
First ride taken9,84011.7%
−30.3% drop-off from account created
Second ride within 30d6,2107.4%
−36.9% drop-off from first ride taken
Loyalty tiers
Thresholds, perks and the cost of each tier
| Tier | Threshold | Perks | Riders | Share of base | Monthly credit | Annual cost |
|---|---|---|---|---|---|---|
| Bronze | 0–24 rides | Standard support | 188,900 | 42.1% | — | $0 |
| Silver | 25–99 rides | Priority matching | 142,400 | 31.8% | $2.00 | $3,417,600 |
| Gold | 100–299 rides | Free cancellations, 5% back | 86,200 | 19.2% | $5.00 | $5,172,000 |
| Platinum | 300+ rides | Dedicated support, 8% back, upgrades | 30,700 | 6.9% | $10.00 | $3,684,000 |