Targeted · 01 Aug – 31 Aug

Carpool switch incentive

$3 off carpool for price sensitive in All

Live
CodePOOLSAVE
Redemptions3,827
Spent$11,480
ROI1.8×

Redemptions

3,827

14.2%vs last week

Incremental rides

2,410

11.4%vs last week

Against a 5% holdout

Cost per acquisition

$4.76

6.2%vs last week

Return on spend

1.8×

3.1%vs last week

Budget pacing

95.7% of budget consumed with 31 Aug as the end date

$11,480

of $12,000

Daily burn

$1,424

Days remaining

2

Projected spend

$22,788

Forecast overrun

None — pacing 8.9% under

Daily performance

Redemptions, rides driven and spend

Redemptions spike on Friday and Saturday, exactly as designed. The 23 Aug peak coincided with the push notification sent at 16:00 — that single send drove 604 redemptions.

Configuration

Code
POOLSAVE
Type
Targeted
Discount
$3 off carpool
Audience
Price sensitive
Cities
All
Starts
01 Aug
Ends
31 Aug
Budget
$12,000
Max uses per rider
3
Minimum fare
$8
Stacking
Not permitted
Holdout
5%

Channels

How riders are finding this offer

  • Push notification3,120
    64.7%
  • In-app banner1,180
    24.5%
  • Email412
    8.5%
  • Organic / word of mouth108
    2.3%

Abuse controls

  • Blocked attempts412
  • Duplicate devices88 blocked
  • Fraud score threshold0.72
  • Codes leaked publiclyNone detected