Public · 16 Aug – 31 Aug

Weekend 25% off

25% up to $8 for all riders in Miami, Orlando, Tampa

Live
CodeWEEKEND25
Redemptions4,820
Spent$19,940
ROI2.4×

Redemptions

4,820

14.2%vs last week

Incremental rides

6,840

11.4%vs last week

Against a 5% holdout

Cost per acquisition

$4.14

6.2%vs last week

Return on spend

2.4×

3.1%vs last week

Budget pacing

79.8% of budget consumed with 31 Aug as the end date

$19,940

of $25,000

Daily burn

$1,424

Days remaining

2

Projected spend

$22,788

Forecast overrun

None — pacing 8.9% under

Daily performance

Redemptions, rides driven and spend

Redemptions spike on Friday and Saturday, exactly as designed. The 23 Aug peak coincided with the push notification sent at 16:00 — that single send drove 604 redemptions.

Configuration

Code
WEEKEND25
Type
Public
Discount
25% up to $8
Audience
All riders
Cities
Miami, Orlando, Tampa
Starts
16 Aug
Ends
31 Aug
Budget
$25,000
Max uses per rider
3
Minimum fare
$8
Stacking
Not permitted
Holdout
5%

Channels

How riders are finding this offer

  • Push notification3,120
    64.7%
  • In-app banner1,180
    24.5%
  • Email412
    8.5%
  • Organic / word of mouth108
    2.3%

Abuse controls

  • Blocked attempts412
  • Duplicate devices88 blocked
  • Fraud score threshold0.72
  • Codes leaked publiclyNone detected