Public · 01 Jan – 31 Dec

First ride credit

$10 flat for new riders in All

Live
CodeWELCOME10
Redemptions4,120
Spent$41,200
ROI3.1×

Redemptions

4,120

14.2%vs last week

Incremental rides

4,120

11.4%vs last week

Against a 5% holdout

Cost per acquisition

$10.00

6.2%vs last week

Return on spend

3.1×

3.1%vs last week

Budget pacing

68.7% of budget consumed with 31 Dec as the end date

$41,200

of $60,000

Daily burn

$1,424

Days remaining

2

Projected spend

$22,788

Forecast overrun

None — pacing 8.9% under

Daily performance

Redemptions, rides driven and spend

Redemptions spike on Friday and Saturday, exactly as designed. The 23 Aug peak coincided with the push notification sent at 16:00 — that single send drove 604 redemptions.

Configuration

Code
WELCOME10
Type
Public
Discount
$10 flat
Audience
New riders
Cities
All
Starts
01 Jan
Ends
31 Dec
Budget
$60,000
Max uses per rider
3
Minimum fare
$8
Stacking
Not permitted
Holdout
5%

Channels

How riders are finding this offer

  • Push notification3,120
    64.7%
  • In-app banner1,180
    24.5%
  • Email412
    8.5%
  • Organic / word of mouth108
    2.3%

Abuse controls

  • Blocked attempts412
  • Duplicate devices88 blocked
  • Fraud score threshold0.72
  • Codes leaked publiclyNone detected