Unique codes · 22 Aug – 22 Sep

Dormant rider win-back

30% up to $10 for dormant 90d in All

Live
CodeWINBACK30
Redemptions828
Spent$6,210
ROI2.2×

Redemptions

828

14.2%vs last week

Incremental rides

1,240

11.4%vs last week

Against a 5% holdout

Cost per acquisition

$7.50

6.2%vs last week

Return on spend

2.2×

3.1%vs last week

Budget pacing

31.1% of budget consumed with 22 Sep as the end date

$6,210

of $20,000

Daily burn

$1,424

Days remaining

2

Projected spend

$22,788

Forecast overrun

None — pacing 8.9% under

Daily performance

Redemptions, rides driven and spend

Redemptions spike on Friday and Saturday, exactly as designed. The 23 Aug peak coincided with the push notification sent at 16:00 — that single send drove 604 redemptions.

Configuration

Code
WINBACK30
Type
Unique codes
Discount
30% up to $10
Audience
Dormant 90d
Cities
All
Starts
22 Aug
Ends
22 Sep
Budget
$20,000
Max uses per rider
3
Minimum fare
$8
Stacking
Not permitted
Holdout
5%

Channels

How riders are finding this offer

  • Push notification3,120
    64.7%
  • In-app banner1,180
    24.5%
  • Email412
    8.5%
  • Organic / word of mouth108
    2.3%

Abuse controls

  • Blocked attempts412
  • Duplicate devices88 blocked
  • Fraud score threshold0.72
  • Codes leaked publiclyNone detected